f/2.8 · ISO 800 · 1/50
ANAMORPHIC · 2.39:1
REC
01 — The campaign’s key piece
From the concept,the film is born.
Concept Film
We turn developments into narrative, desire and perception.
REC00:00:00:00
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Cinema session
Dim the lights and grab the popcorn.
The Concept Film is the emotional opening of the launch — where a development stops being floor plans and square meters and becomes dream, belonging and future. Before showing the product, we create the feeling: the life imagined there, the emotion of coming home, the desire to be part of that story.
Rinno FilmsDirection